Lewis Road Creamery – Chocolate Milk | 10 Years TVC – “Never Makes It Home”
We had the pleasure of producing a bespoke brand track for Lewis Road Creamery’s latest TVC, celebrating the 10th anniversary of their iconic chocolate milk, in collaboration with Lewis Road Creamery and their agency, Chemistry. Drawing from the brand sting we previously created and various key references from Lewis Road, we produced a track that begins sparsely, evoking a sense of anticipation, gradually building to a light crescendo before returning to the initial sparseness to bring the story full circle. The arrangement, featuring double bass, violin, piano, and guitar, was crafted to sound organic and enhance the kiwi narrative, with the original Lewis Road Creamery brand sting seamlessly woven in at the end to frame the production. Our studio also handled all sound design and managed the full audio post-production for the TVC.